DIRECTOR
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RAISE THE GAME

Chivas Regal X MANCHESTER UNITED

Raise the Game

Big games, big crowds and big names. Manchester United may be the best-known club in the world, but what really goes on behind-the-scenes?

This three-part series brings together legends and current players with cultural trendsetters – and long-time Manchester United fans – to see the unfiltered reality of the Theatre of Dreams.

“Hosts Morf and Henrie quizzed Wes Brown, Tom Heaton and Marcus Rashford on life outside of the pitch, while Raphael Varane showed off his (table) football skills. Bringing in proud Mancunian rapper Meekz and chart-topping artist Headie One for the ride, the day was packed with activities.

It’s time to pour a drink and settle in for Episode One of Raise The Game.”

A late-night talk show for all things united…

the creative agency False 9 approached me to pitch on this show which contained some amazing ideas. Working closely with them we developed the concept of a late-night talk show taking viewers inside the lives of players and behind the scenes at one of the wor’s most prolific football clubs.

 

headie one’s work experience

is a comedy vt that sees headie one start work experience at his favourite team but does he have what it takes to keep things running behind the scenes? episode one features Headie working at Carrington preparing kits and maintaining the grounds at this top secret training facility.

the regal fc arena

here we see past and present united legends take on each other in the ultimate generational competition to answer the age-old question of who’s the best?

 

Toasting off the show

a bespoke cocktail made with Chivas signature XV scotch toasts off the show each episode, inspired by our guests and legendary players featuring as cut-aways during the main programme and an instructional making-of series as additional content

…PROJECT VISION…